At IMA360, we understand the importance of pricing optimization and our pricing optimization software uses artificial intelligence to analyze large amounts of data in real-time. This includes information such as historic sales data, operating costs, inventories, demand, market pricing data and subscription lifetime value.
1. Determine the Right Price: Understanding Consumer Preferences and Willingness  to Pay
2. Boost Sales with Discounts and Promotions: Analyzing Customer Behavior and
Market Trends
Another important aspect of pricing optimization is offering discounts and promotions. Discounts and freemium versions of products are a great way to bring in new customers and boost sales. IMA360’s pricing software can analyze customer behavior and market trends to determine the best time to offer discounts and promotions, helping companies to increase sales and profits.
3. Unleash the Power of Promotional Pricing: Boosting Sales for Newly Introduced
Products and Bundles
4. Stay Ahead of the Competition with Predictive Pricing: Forecasting Price Changes
and Setting the Optimal Price
Additionally, IMA360’s optimization software features predictive pricing capabilities, which allow companies to forecast price changes and set the optimal price. This can help companies stay competitive in the market and make more informed pricing decisions.