Set Your Finances on the Course to Excellent Health with IMA360

Innovation in the Pharma and Biotech industry has reached unprecedented levels. Amid this progress, the scrutiny over rising costs is intensifying, and demands for transparency and accountability are on the rise.

Navigating the complex transactions that occur before a drug reaches the end consumer involves various critical parties, each playing a crucial role. Trust IMA360 to steer your finances towards excellent health amidst this dynamic landscape.

Pharma and Biotech

GTM Solutions pre-configured for Pharma and Biotech

Distributor Rebate Management

Efficiently handle B2B customer rebates, such as Fee for Service, Channel Performance, Price Protection, Market Share and many more. Automate the entire supplier chargebacks process seamlessly with EDI 844/845/849/867 mapping, delivered out of the box, and harness the power of blockchain capability for added efficiency and transparency.

Compliance Made Simple: Government Pricing

Ensure seamless compliance with key regulations, including Medicaid Drug Rebate (AMP and Best Price – Medicaid Claims), FSS Contract Pricing, Federal and State Programs, and State price transparency reporting. Automate the process to streamline your government pricing obligations, allowing you to focus on core business operations with peace of mind.

Seamless Retail Pharmacy Fee Management

Automate the calculation and payment of fees to retail pharmacies for their services and data contributions by IMA360 customer rebate management solution. Ensure a smooth and transparent process that fosters strong partnerships with retail pharmacies, allowing you to focus on delivering exceptional products and services.

Streamlined Management for Healthcare Organizations

Automate formulary rebates for Pharmacy Benefit Managers (PBMs) and Health Insurance Companies using customer rebate management software. Efficiently handle Market Basket and utilization rebates for Health Insurance Companies and PBMs. Enhance operational efficiency and accuracy while fostering strong relationships with healthcare partners.

GPO Contracts Simplified

Automate Master Rostering with dynamic address matching, ensuring accurate GPO rostering. Efficiently maintain multi-tiered contracts with automated data validations and COT (Class of Trade) assignments. Facilitate seamless reconciliation of internal and external class of trade cross-references. Automate Admin Fee calculation and payment, providing comprehensive details for complete transparency.

Health Systems Contract Management

Maintain the complete life cycle of health systems’ direct contracts, giving them priority over indirect contracts, based on predefined business priorities. fficiently handle GPO Pass-through Rebates, calculating and paying them as needed. Drive Growth and Profitability by analyzing and optimizing your Pricing, Promotions, and Incentives with IMA360’s Profit Optimization software.

Compliance and Risk Mitigation: Ensuring Sustainable Success

Ensuring that rigorous procedures and audit trials are in place involving government pricing, distributor rebates, admin fee and validation of claims which acts as proof that the entire process is legitimate and enhances transparency. This compliance commitment builds and solidifies trust with all channel partners in the supply chain while also contributing toward a sustainable supply chain and improving patient’s outcome at the core.

IMA360 Pharma and Biotech Solution Features

Drive Growth and Profitability by analyzing and optimizing your Pricing, Promotions, and Incentives with IMA360’s Profit Optimization software.


Collaborate easily with your channel partners without the need for emails with excel files on collaboration portal to settle claims and resolve claim disputes.


Automatically manage your GPO, buying group member lists, and their activations to keep track of contracts attached.


Analyze historical data to gain insights into deal win rates and profitability and uncover pricing leakage. Visualize pricing data by running price waterfall and funnel charts.


Automate contracts (845), claims (844/849), and sales tracing (867) using standard EDI delivered formats with the ability to customize for different distributors.


Multiple dashboards available for deeper analysis including Rejection reason dashboard. Configurable dashboards, Operational reports, and Self-serve zero code reports.


Validate claims to make sure end customer sale is on a valid contract and validate by serial number or channel partner inventory to avoid duplicate claims.



Single, unified, and integrated solution ensuring integration with most ERP systems and easy to setup integrations for in-house legacy systems.


IMA360’s reason for rejection dashboard allows for quick resolution. Retroactive contract changes automatically calculate adjustments from the prior period and appear in the approval workflow.

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Complete online real time tracking and audit trail for all types of rebates and chargeback claims. Ability to route any contract change to approval process ensuing contract compliance.

Make Informed Pricing Decisions

The real-time visibility that IMA360 provides makes it possible to make data- driven and strategic choices. Information on how their programs is performing, what customers are doing, and changes in the market is accessible, firms can adjust their strategies and improve them when necessary.


Single central repository to maintain all prices, discounts and incentives and
transfer the data to ERP, CRM and Legacy solutions in real time.


Maintain control over prices and discounts to avoid excessive discounting with
compliance management and automated workflows.


Create quotes and analyze margin at the time of creation. Workflow based
approval process for any quotes which don’t follow margin guidelines.


Generate price catalogs and communicate to customers via IMA360 collaboration portal, EDI 832 or Excel files.

How AI Helps Leaders Make Better Decisions

One of the most remarkable features of AI is its speed in analyzing big data and at a higher level of accuracy than humans could ever achieve. AI technology enables business leaders to capitalize on a variety of powers, including predictive analytics, to realize such benefits as foretelling market trends or predicting the success of some business strategies. AI is used for effective decision-making and by providing actionable insights that guide leaders in decision making, they can be strategic in their actions using reliable data.

Optimize Pricing and Incentives

Simulate multiple price strategies and compare to pick the right strategy that fits business goal using price optimization software. Optimize at Customer level or Portfolio level across multiple sales channels. Optimize incentives (Rebates, Chargeback, Sales Commissions) to get the best value for your business. Accurately predict income from incentives (Supplier Rebate, Chargeback) and model them into your business’ profitability. Accurately predict expenses from incentives (Customer Rebate, Chargeback) and model them into your business’ profitability.

Optimize Pricing And Incentives

Integrated with most ERP/CRM solutions including

IMA360 Automotive Solution capabilities

Drive Growth and Profitability by analyzing and optimizing your Pricing, Promotions, and Incentives with IMA360’s Profit Optimization software.

Unique features

Optimize Process, achieve Profitability

Digital Transformation/Smart processing

Decreases Operational complexity

Security and regulatory compliance