Fuel your promotions and incentives to drive winning results with IMA360

Emerging and Disruptive technologies, changing customer preferences, new sustainability regulations and new distribution models changing the face of the automotive industry.

Promotions Budgeting

Fully evaluate and fund promotions by running costing simulations on AI driven sales forecast and promotions planned and adjust as many time as needed.
Allocate funds, track spend and monitor approvals and performance for marketing programs for dealers to promote brands.

Promotions Execution

Run and execute cash rebates, extended warranty at no cost, promotional financing, free parts and accessories promotions. Collaboration portal for your dealers to execute the promotions at the time of registration and provide them with the real time visibility to the promotions available.

Promotions Optimization

Define the promotions objective; Increase market share or increase profits and implement by optimizing on states and products that delivers the most value. Compare national averages to local averages to identify outliers and increase promotions to increase volume in these markets.

Dealers Incentives

Identify high performing dealers who have high volume or profitability and incentivize them to do more and introduce performance measures for lagging dealers. Design and automate Tier Volume rebates, Target achievement rebates based on certification level and retail volume, SPIFF etc. for Units, Parts and Accessories.


Build and distribute price catalogs and create price quotes with real time margin analysis powered by AI Single source of truth for all prices and discounts and real time integration to distribute data to ordering systems Analyze and build product prices based on multiple pricing strategies and run simulations based on historical data to set the right price.

Profit Optimization

Optimize Profits by optimizing your pricing, promotions, and incentives. Analyze profitability in real time by drilling down at any level. Run AI driven sales forecasts to provide accurate demand forecasts and use it to model for pricing, promotions, and incentives.

Compatible With Most ERP Solutions including