Boost your promotions and incentives for winning results with IMA360.

The automotive industry is witnessing significant transformations, driven by emerging and disruptive technologies, evolving customer preferences, new sustainability regulations, and innovative distribution models.

The digital sales drift is bringing too new trends in the automotive industry, such as direct-to-consumer and an omnichannel experience.

Embrace the change with IMA360 and outperform your competitors with the right pricing and right promotions.


Full suite of solutions to Configure, Price, Quote, Promote and Optimize

Full suite of solutions that will help reduce cost and complexity in end-to-end processes from planning-budgeting to execution in your automotive profit generating systems with a tight control, visibility and optimization of your vehicle and parts pricing and incentive programs.

Price Management

Manage Prices centrally in a flexible and agile way. (C-P-Q-P-O) Configure, Price, Quote, Promote and Optimize pricing on vehicles and parts. Full visibility on On- and Off-invoice deductions, giving transparency and establishing one source of truth, very needed in your omnichannel customer experience.

Pricing engine that can easily handle the most complex products and key pricing figures, providing easy data access and visibility from Base/List Price to Net and to Margin.

Utilize AI-powered real-time margin analysis to create and distribute price catalogs and quotes. Maintain a single source of truth for all prices and discounts, with seamless integration into ordering systems. Analyze and build product prices using various strategies and historical data simulations to determine the optimal price.

Promotions Costing & Budgeting

Ensure optimal evaluation, cost and funding of promotions through AI-driven sales forecasts and simulations. Adjust as necessary to maximize impact.

Streamline the allocation, tracking, and approval processes for marketing programs that empower dealers to promote your brand effectively. Keep a close eye on performance to drive success.

Promotions Optimization Engine

Clearly define the objective of your promotions, whether it’s to increase market share or boost profits. Implement a strategy that optimizes promotions based on regions and products, focusing on delivering maximum value.

Analyze and compare national averages with local averages to identify outliers. Target these markets with increased promotions to drive higher volume and achieve your objectives effectively.

Dealer Wholesale Incentives B2B

Recognize top-performing dealers with high volume or profitability and encourage further growth. Implement performance measures for underperforming dealers.

Manage Dealer contracts for Wholesale promotions on vehicles and parts. Incentivize Dealers performance with financial rebates based on volume, total value or growth rate of vehicles purchased or sold.

Rebate engine that allows to efficiently manage the Contract to Settlement process, including setup, eligibility, calculation, settlement and payment of dealers.

Retail Vehicle Incentives B2C

Boost dealer sales by promoting and incentivizing end customer's vehicle purchases through offers that can positively impact their buying decision. Seamlessly implement, select, combine, simulate, change and consume promotion deals from cash-back rebates, promotional financing, no-cost extended warranties, demo vehicles and/or reservation agreements. Gain insight into end-customer’s purchasing behavior and promotion consumption.

Empower your dealers with a collaborative portal that enables easy execution of promotions during registration. Real-time visibility to available promotions will ensure a smooth and effective process.

Full transparency and only source of truth in terms of program eligibility, incentive offering, claim processing and traceability.

Sales Performance Incentives (SPIFF)

Reward your Top-Performing Sellers, using SPIFFs as a short-term incentive to boost sales of a specific vehicle or based on vehicle characteristics such as model, line, year, etc.

Complete transparency, tracking and real-time status on claims, Sellers will always know where they stand in terms of closing vehicle sales or booking a demo.

supplier chargeback solution Maximizing Revenue

Profit Optimization Strategy

Boost your profits through optimized pricing, promotions, and incentives. Analyze real-time profitability at any level for a comprehensive understanding. Leverage AI- driven sales forecasts to ensure precise demand predictions, empowering you to model your pricing, promotions, and incentives effectively.

IMA360 Automotive Solution capabilities

Drive Growth and Profitability by analyzing and optimizing your Pricing, Promotions, and Incentives with IMA360’s Profit Optimization software.

Unique features

Digital Transformation/Smart Processing

Decreases Operational Complexity

Optimize Process, Achieve Profitability

Analytics & Reporting

Security And Regulatory Compliance

Integrated with most ERP/CRM solutions including

IMA360 Automotive Solution capabilities

Drive Growth and Profitability by analyzing and optimizing your Pricing, Promotions, and Incentives with IMA360’s Profit Optimization software.

Unique features

Optimize Process, achieve Profitability

Digital Transformation/Smart processing

Decreases Operational complexity

Security and regulatory compliance