Promotions Solution

Analyze promotions effectiveness, Optimize, and manage promotions to lift sales and optimize profits with IMA360’s AI powered promotions software.

Why Use Promotions software

Sometimes, it is better to do nothing than run a promotion at the end of month just to find out that it didn’t lift sales, but dented margins. The problem is companies often spend more time on execution, rather than on optimization. Promotion software helps companies optimize profits through targeted promotions that boost sales and margins.

IMA360 Promotion Solution Benefits

Analyze Promotions Effectiveness

Measure the effectiveness of Promotions to analyze what worked and what didn’t work for the set goals, and fine tune the promotions for the next period to maximize results, ensuring every dollar is well-spent.

Optimization for Profitable Growth

Increase market share by focusing promotions on where it delivers the most value. Targeted promotions allow businesses to better manage inventory levels and reduce waste, ensuring they make the most of every sale.

Collaboration Portal

Collaborate with your retail partners to fully evaluate and fund promotions.
Provide retail partners real-time visibility to the promotions your company is offering, so they can promote to their consumers to achieve sales lift.

Execute with Confidence

Streamline the manual tasks involved in running promotions, freeing up time and reducing the risk of human error. Create, manage, and track promotions, as well as set up customer segments, all from a single, user-friendly interface.

Predictive Analytics

Analyze consumer data to uncover key trends and patterns, providing insight into the most successful promotions and develop targeted promotions for specific customer segments, allowing companies to make the most of every marketing opportunity.

Budgeting and Financial Forecasting

Calculate financial forecasts based on AI driven sales forecasts and planned promotions. Promotions are budgeted and posted to the accounting for the next promotion period.

Why Promotions Matter

Promotional Planning and Budgeting

Streamline the planning and budgeting process, enabling businesses to allocate resources efficiently and create targeted promotional campaigns that drive sales and enhance brand visibility.

Automated Execution and Tracking

Automate the execution and tracking of promotional activities, reducing the risk of human error and ensuring that promotions are implemented effectively across all channels.

Real-time Performance Analysis

By integrating with your ERP system, TPM solutions provide real-time visibility into promotional performance data, allowing businesses to make data-driven decisions and adjust their promotional strategies as needed.

Post-promotion Analysis and ROI Calculation

TPM solutions include post-promotion analysis tools that help businesses assess the effectiveness of their promotional activities and calculate ROI, ensuring that future promotions are even more successful.

Key Features of IMA360's Promotions Software

Promotions are a crucial aspect of driving sales and building brand awareness in today’s competitive markets. By leveraging the power of advanced analytics and artificial intelligence, our TPM solutions provide insights and automation that help businesses stay ahead of the competition.

Easy to setup promotions

 Setup your most complex promotions with most common scenarios already pre-configured.

Integrated Solution

Single, unified, and integrated solution ensuring a rapid and cost-effective implementation. Out of box integration with most ERP systems and easy to setup integrations for in-house legacy systems.

AI powered forecasts

Retail and wholesale promotions are forecasted over a few years in the future to help prepare the profit forecasting.

Analytics and Dashboards

Our solution provides powerful tools for managing promotions and tracking their effectiveness, with real-time reporting and analytics.

Workflow

Configurable Approval workflows for Promotions, Accrual and Payment. Easily configure multiple levels of approvals and provide alerts and notifications for specific scenarios to the users. Ability to route any contract change to approval process ensuing contract compliance.  Automatically post accruals and payments to the relevant General Ledger accounts, and clear the payments’ accruals, reducing reconciliation needs

Validation and Audit Trail

Controls are established during each step of the process to ensure promotions are processed accurately. IMA360 provides an audit trail for auditors to perform monthly or quarterly audits.

Benefits of IMA360's TPM Solutions

Increased sales and brand awareness

Effective trade promotions drive sales and enhance brand visibility, leading to long-term growth and success.

Optimal resource allocation

Streamlined planning and budgeting processes ensure that businesses allocate resources efficiently and maximize the impact of their promotional activities.

Data-driven decision-making

Real-time performance analysis and post-promotion assessment tools enable businesses to make data-driven decisions and optimize their promotional strategies.

Improved operational efficiency

Automation and integration with ERP systems streamline the execution and tracking of promotional activities, saving time and resources.

Leverage Data and Automation for a Successful Promotion Strategy

IMA360’s software also includes powerful tools for managing promotions and tracking their effectiveness, with real-time reporting and analytics. This level of control and visibility enables companies to see the impact of their promotions and make adjustments as needed to maximize results, ensuring every marketing dollar is well-spent.

IMA360’s software streamlines the manual tasks involved in running promotions, freeing up time and reducing the risk of human error. The software enables businesses to create, manage, and track promotions, as well as set up customer segments, all from a single, user-friendly interface. Targeted promotions allow businesses to better manage inventory levels and reduce waste, ensuring they make the most of every sale. By maximizing sales and minimizing costs, companies can improve margins and achieve long-term success.

Use Case for Your Company

Imagine your company is struggling to plan, execute, and analyze trade promotions effectively, leading to suboptimal ROI and missed opportunities. By implementing IMA360’s AI-powered TPM solutions, your company can streamline the entire trade promotion process, from planning and budgeting to execution and post-promotion analysis. This will result in improved resource allocation, data-driven decision-making, and increased sales and brand awareness.

Are you ready to optimize your trade promotions and drive your business to new heights? Schedule a demo or contact our IMA360 team today to learn more about how our AI-powered Trade Promotions Management solutions can help your business succeed in today’s competitive markets.

At IMA360, we understand that every business has unique challenges and goals when it comes to trade promotions. We take the time to learn about your company’s data, processes, culture, and competitive landscape to develop a customized TPM solution tailored to your specific needs. By incorporating your company’s “secret sauce,” we ensure that our TPM solutions deliver measurable results and drive growth.

Get in touch with us today and let us transform your business from the ground up!

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