Know exactly where you’re making money and where you’re losing it — by customer, product, and deal Revenue Performance
Real-Time Analytics and Insights for Data Driven Pricing Decisions
Profit Optimization Dashboard
Maximize profitability with AI-powered margin and cost analysis
Margin by Product Line
Profitability Trend
Cost Distribution
Product Profitability
8 records| SKU↑ | Product↕ | Revenue↕ | Cost↕ | Margin↕ | Margin %↕ | Status↕ |
|---|---|---|---|---|---|---|
| PRD-3001 | Epoxy Adhesive Premium | $4.8M | $2.5M | $2.3M | 47.9% | High Margin |
| PRD-3002 | Industrial Solvent A-100 | $3.6M | $2.0M | $1.6M | 44.4% | High Margin |
| PRD-3003 | Polymer Resin E-500 | $5.2M | $3.1M | $2.1M | 40.4% | Target |
| PRD-3004 | Surface Coating X-200 | $2.9M | $1.7M | $1.2M | 41.4% | Target |
| PRD-3005 | Thermal Compound T-350 | $1.8M | $1.2M | $600K | 33.3% | Below Target |
| PRD-3006 | Cleaning Agent B-200 | $2.1M | $1.3M | $800K | 38.1% | Target |
| PRD-3007 | Catalyst F-600 | $1.4M | $1.0M | $400K | 28.6% | At Risk |
| PRD-3008 | Hardener H-700 | $3.1M | $2.2M | $900K | 29.0% | Below Target |
You can't optimize what you can't see
Most organizations lack visibility into where margin is being created or eroded. Disconnected reporting tools, delayed data, and surface-level metrics make it impossible to understand the true profitability of customers, products, and deals.
- Disconnected reporting tools with delayed data
- Surface-level metrics hiding margin erosion
- No visibility into customer or deal-level profitability
- Impossible to measure program ROI in real time
One platform. Total margin visibility.
- Price waterfall analysis from list to pocket margin
- Customer and deal-level profitability analytics
- Real-time dashboards powered by live transaction data
- Self-service reporting without IT dependency
Every profitability insight. One unified platform.
IMA360 provides real time analytics, price waterfalls, and margin visibility so you can identify leakage and optimize profitability across your entire business.
Enterprise Analytics for Pricing and Revenue Teams
IMA360's analytics suite provides the depth and breadth of insight that pricing and revenue leaders need to make confident decisions. From granular waterfall analysis to executive-level KPI dashboards, every metric is connected to the transactional data driving your business.
Request a DemoPrice Waterfall
Trace every element from list price to pocket margin with full transparency.
Customer Profitability
Understand true profitability at the customer and deal level.
Program ROI
Measure the financial impact of rebates, promotions, and incentive programs.
Trend Analysis
Identify pricing trends, anomalies, and optimization opportunities over time.
Self-Service Reporting
Your pricing team builds custom reports and dashboards in minutes. No IT tickets, no waiting.
Real-Time Data
Analytics powered by live transactional data, not batch reports.
Ready to Transform Your Profitability & Insights Solutions?
See how IMA360 helps enterprises like yours drive margin improvement and operational efficiency.
Frequently asked questions
What is a price waterfall and why does it matter?
A price waterfall shows every step from list price to pocket price — including discounts, rebates, freight allowances, payment terms, and other adjustments. It reveals where margin is being eroded at each stage, helping teams identify leakage and optimize profitability.
Can IMA360 show profitability at the customer or deal level?
Yes. IMA360 calculates true profitability at the transaction, customer, product, and deal level by incorporating all cost-to-serve elements — including rebates, discounts, freight, payment terms, and other deductions. This gives teams visibility into which customers and deals are truly profitable.
How is IMA360 analytics different from our BI tools?
Most BI tools show you what happened last month. IMA360's analytics are embedded directly in pricing and revenue workflows — providing real-time visibility into margins, program performance, and pricing effectiveness as transactions happen. It's operational intelligence, not just reporting.
Can executives get a high-level view of pricing performance?
Yes. IMA360 provides configurable executive dashboards with KPIs like margin trends, pricing compliance rates, rebate liabilities, and program ROI. Dashboards support drill-down from summary metrics to individual transactions.