Control Pricing and Promotions in Fast-Moving Markets
Enterprise software designed to govern pricing, trade promotions, customer incentives, and profitability for consumer goods and CPG companies operating across highly competitive, promotion-driven channels.
Trade spend is your largest uncontrolled cost
Consumer goods and CPG firms face intense competition, frequent promotions, and constant margin pressure. Trade promotions and rebates represent major, often uncontrolled spend categories. Without centralized systems, consistent execution and profitability visibility remain out of reach.
One platform to govern pricing and commercial execution.
IMA360 centralizes pricing rules, trade promotion planning and execution, customer rebates, and profitability insight — ensuring consistent decisions across customers and channels.
Built for consumer goods & CPG
IMA360 delivers solutions designed for the promotion-driven, margin-sensitive world of consumer goods.
Price Optimization
Analysis, simulation, and improved pricing decisions to balance volume and margin.
Learn morePromotion Management
Plan, execute, and control sales promotions with budgeting and approval workflows.
Learn moreCustomer Rebate
Accurately manage incentives from accrual to settlement tied to volume and performance.
Learn moreForecasting
Predict outcomes and inform pricing and commercial decisions with scenario modeling.
Learn moreBuilt for promotion-driven, margin-sensitive markets
IMA360 provides control and transparency for consumer goods companies managing complex pricing and trade spend at scale.
Price Change Management
Manage frequent price changes driven by competitive and cost pressures.
Trade Promotion Execution
Plan and execute trade promotions with controlled funding and approvals.
Rebate Administration
Administer customer rebate and incentive programs tied to volume and performance.
Trade Spend Tracking
Track planned versus actual trade spend and promotional impact.
Profitability Analytics
Analyze margin and profitability by product, customer, and channel.
Forecasting & Modeling
Support forecasting and scenario modeling for pricing and promotions.
Audit & Transparency
Maintain audit trails and execution transparency.
Process Automation
Reduce reliance on spreadsheets and manual reconciliation.
Control over pricing, promotions, and margin
With governed execution and real-time visibility, consumer goods companies gain control over their largest spending categories.
Improved Margin Protection
Better margin protection during cost and promotion volatility.
Reduced Trade Overspend
Reduced trade promotion overspend through governed budgets and approvals.
Promotion Effectiveness
Better visibility into promotion effectiveness and ROI.
Faster Market Response
Faster response to retailer and market changes.
Profitability Confidence
Greater confidence in profitability reporting across products and customers.
Why IMA360 for consumer goods
IMA360 is built from the ground up for the promotion-driven, margin-sensitive world of consumer goods and CPG — where controlling trade spend and understanding profitability are existential imperatives.
Request a DemoPromotion-Ready
Fullpromotion lifecycle controlBuilt for organizations where trade promotions and customer incentives are the largest controllable spend categories.
Real-Time Visibility
Real-timeperformance analyticsLive dashboards showing trade spend, promotion ROI, and profitability by product, customer, and channel.
ERP-Agnostic
100%system agnostic integrationWorks with SAP, Oracle, and other enterprise systems — connecting pricing execution to your existing infrastructure.
Rapid Deployment
3–6 motypical implementationCloud-based platform designed for efficient deployment — most implementations go live within 3 to 6 months.
Ready to take control of trade spend?
See how IMA360 helps consumer goods companies centralize pricing, optimize promotions, and protect margins across every channel.
Frequently asked questions
How does IMA360 help control trade promotion spend?
IMA360 provides end-to-end trade promotion management — from budget allocation and planning through execution tracking and post-event analysis. The platform enforces spending limits, approval workflows, and performance tracking so organizations can measure promotion ROI and reduce overspend.
Can IMA360 handle both customer rebates and trade promotions?
Yes. IMA360 manages both programs in a single platform — customer rebates with automated accruals and settlement, and trade promotions with budget management, execution tracking, and deduction matching. This unified approach provides visibility across all customer-facing incentive spend.
How does IMA360 measure promotion effectiveness?
IMA360 tracks promotion performance in real time — comparing planned vs. actual spend, measuring incremental volume and revenue lift, and calculating cost-per-incremental-unit for each promotion. Post-event analytics help teams identify which promotions drive real results.
Does IMA360 integrate with our retail and distributor data?
Yes. IMA360 integrates with POS data, distributor sales-out data, and syndicated data sources to provide accurate tracking of promotion execution and customer purchasing patterns. This data feeds directly into promotion analytics and rebate calculations.