IMA360 was founded by pricing, rebates, and technology experts who saw a simple truth: companies were being held back by systems too rigid for today’s dynamic markets. We built IMA360 to change that—an intelligent SaaS platform that connects every pricing and program process into one agile, scalable operating model.
Our Vision
Our vision is to make pricing and commercial programs run seamlessly—freeing people from complexity so they can focus on strategy and innovation, driving businesses to achieve stronger, measurable results.
Our Mission
Our mission is to provide the leading solution for pricing and commercial programs—simplifying complexity, expanding capabilities, and delivering a modular, system-agnostic experience while remaining highly flexible to meet our customers’ needs.
Our Values
Results
We define success through our customers’ success. Every solution, workflow, and decision is built to move them closer to their goals—in ways that are measurable, meaningful, and tangible.
Flexibility
We meet customers where they are. Every organization has its own pace and priorities—and we adapt to fit that rhythm. Our platform is just as flexible, ensuring organizations are never constrained but always able to scale, evolve, and succeed on their terms.
Simplicity
We design solutions that make the complex simple—at any level. By removing friction and reducing effort, we free people to focus on strategy, innovation, and growth.
Trust
We are more than a vendor—we are an ally. Customers know we will be there when they need us, how they need us. Through consistency and support, we build the confidence that makes lasting partnership possible.
Meet The Team
Anuj Gupta
Founder & CEO
Anuj Gupta is a transformation leader in revenue management with more than 25 years of experience driving pricing, promotion, and rebate excellence across global enterprises. He has guided over 20 Fortune 500 companies in industries such as healthcare, automotive, building products, consumer goods, and high tech—helping them modernize their commercial operations and unlock measurable growth.
As the founder and CEO of IMA360, Anuj brings deep expertise in building scalable, intelligent pricing and revenue management models that simplify complexity and accelerate business outcomes. His leadership is rooted in a passion for transforming how organizations achieve results—through agility, data-driven insight, and trust.
Julio Andrade
Co-Founder & Vice President, Customer Success
Julio Andrade is a seasoned technology and customer success leader with more than 25 years of experience delivering enterprise solutions across industries such as automotive, pulp and paper, healthcare, pharmaceuticals, food, and textiles.
As Co-Founder and Vice President of Customer Success at IMA360, Julio leads initiatives that ensure customers achieve measurable results through seamless solution delivery, adoption, and ongoing partnership. His focus is on building lasting client relationships, simplifying complex processes, and enabling organizations to maximize the value of their pricing, rebates, and revenue management operations.
With deep expertise across ERP systems—from IBM AS/400 and J.D. Edwards to SAP—Julio combines technical mastery with a customer-first mindset to help businesses succeed with clarity and confidence.
Chris Newton
Vice President, Marketing & Sales
Christopher Newton is a global marketing and sales leader with more than 20 years of experience driving growth and operational excellence across industries including consumer goods, banking, telecommunications, and energy.
At IMA360, Christopher leads the marketing and sales function—building brand presence, driving market expansion, and enabling customers to transform the way they manage pricing, programs, and revenue operations. His expertise spans corporate strategy, business development, channel management, and advanced analytics—empowering teams to deliver measurable results with clarity and speed.
A proven commercial leader with a global perspective, Christopher’s leadership is defined by strategic vision, operational discipline, and an unwavering focus on customer success and business growth.